Apple’s WWDC is happening this week, and announcements have already been overflowing.
iOS 15 has been one of the main topics of this conference. Many of the apps involved with their devices are getting upgrades, including Messages and Facetime.
Yesterday, Apple announced a well known security feature to the operating system: 2-Factor Authentication. According to TechRadar, “iOS 15 will include a built-in authenticator that will help generate verification codes for online services that support 2FA, eliminating the need to download a third-party app, like Google Authenticator or Authy.”
2FA, or Two-factor authentication, was intended to provide the highest effective level of account security. You will set up your accounts in the Settings App, and the feature will simply fill in the code automatically.
It wasn’t too long ago when Apple announced their own M1 chip, replacing Intel chips in their upcoming devices.
At the virtual Apple Event last week, information and specs were shared about it, claiming to revolutionize their products’ overall performance. This new technology shows a 2x faster CPU performance in the M1. Also, the M1 only uses 25% performance of what a PC normally uses. Now, production of the next line, M2, is underway.
According to MakeUseOf, “Similar to its predecessor, the M2 chip will integrate multiple discreet components onto a single chip, a design referred to in semiconductor talk as “System-on-a-Chip” or “SoC”. The article states that the M1 combines the CPU, GPU and Neural engine (Apple’s artificial intelligence and machine learning accelerators) all on a single silicon die.”
It’s stated the new M2 chip could be available in July of this year, since Macbooks are going on sale around that time frame.
Today is the ever famous Apple Event. Nicknamed their ‘Springloaded’ event, it is rumored Apple will be sharing a handful of things they’re working on. For example, iOS 14.5 may be highlighted in this keynote, addressing its release date.
One of the features listed in 14.5 is the App Tracking Transparency. This particular one has been the cause of controversy. App developers will have to request permission of the user for ad targeting.
Those who create free applications and rely on ad tracking could see a decrease in revenue due to Apple’s upcoming iOS feature. But this doesn’t mean that ad tracking is disabled.
“Ads are still permitted,” states TomsGuide, ” it’s just that they can’t be personalized based on your history with other apps or websites. Whether that will impact click through and ultimately revenue will depend on how clever the contextual advertising is. Just because an app doesn’t know the websites you visit, that doesn’t mean it can’t guess your preferences and interests based on what app you’re using.”
Hopefully the Apple Event will share the release date with us so preparations can be in order.
A new requirement by Apple will soon be in place for app developers, per their new iOS 14 policy. Once an app is downloaded, a new “request permission” block will pop up on users devices, allowing or denying the app to track activity.
“Apple will soon require iPhone, iPad, and Apple TV app developers to request permission from users to collect their random advertising identifier (known as the “Identifier for Advertisers” or “IDFA”), which advertisers use to deliver personalized ads and track how effective their ad campaigns were. Specifically, users will be presented with a prompt to allow or deny tracking as necessary when opening apps on iOS 14, iPadOS 14, and tvOS 14, as part of Apple’s App Tracking Transparency (“ATT”) policy.”
Companies, such as Google, are prepping their company for the upcoming change and are prepared to comply with the transparency. Others, like Facebook, have shared their disapproval of the new policy, saying this could hurt small business owners who rely on advertisements. However, they shared they have no other choice than to comply – otherwise face more issues from Apple.
This new policy is planning on rolling out in early spring, so keep an eye out for it.
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